A brown PET can with a black screw cap and black label is set against a light background. The label reads "Omega 3 algae oil lemon DHA + EPA", "from natural source" and "vegan". A green tag with the words "VEGAN" is attached to the top of the neck.
A brown PET can with a black screw cap stands in the middle against a light background, behind which the opened back label with detailed product information is visible. The words "100% from natural source" and "vegan" appear at the top. The description and recommended dosage (1 teaspoon or 5 g daily), information on DHA and EPA content per daily dose, ingredients (algae oil from the microalgae Schizochytrium sp., MCT oil, lemon oil, antioxidant), reference to fresh lemon flavor and manufacturer's information are legible. Indicated below: 100 ml.
A brown PET can with a black label is set against a light background. Information is placed around the product: DHA contributes to the maintenance of normal vision and brain function, EPA and DHA contribute to normal heart function. It is also mentioned that the mother's intake contributes to normal eye and brain development in the fetus and breastfed infant.
A brown bottle with a black label is placed on the left side of the picture. On the right, a smiling woman wearing headphones is dancing in the living room and raising one arm in the air. The caption reads: “Why omega-3 from algae oil? Omega-3 is an essential building block for your body. DHA supports brain function and vision, while EPA and DHA support your heart—high-dose, plant-based, and with a fresh lemon note instead of a fishy taste.”
Certified quality of rubyni® Omega-3 Algae Oil Lemon, including the product bottle and a test report from an accredited laboratory analyzing the omega-3 fatty acids EPA and DHA.

rubyni® Omega-3

Omega-3 fatty acids from 100% plant-based sources

Dietary supplement containing oil rich in DHA and EPA derived from the microalga Schizochytrium sp., 100% vegan and lactose-free

Ingredients: Algae oil (algae oil, sunflower oil) from the microalgae Schizochytrium sp., MCT oil from medium-chain triglycerides (extracted from coconut oil), wheat germ oil*, lemon oil, antioxidants: rosemary extract, ascorbyl palmitate, tocopherols.

*The wheat germ oil contained in this product is labeled as an allergen as a precautionary measure in accordance with legal requirements. However, the analyzed gluten content is less than 20 ppm (mg/kg) and thus meets the EU criteria for the “gluten-free” designation.

Recommended intake: Take 1 teaspoon (5 g) of algae oil daily, preferably with a meal. These recommendations are intended for healthy adults. Do not exceed the recommended daily intake.

Note: People taking anticoagulant medications are advised to consult a doctor before taking omega-3 supplements. Dietary supplements should not be used as a substitute for a balanced and varied diet or a healthy lifestyle.

Storage: Omega-3 fatty acids are highly susceptible to oxidation. Therefore, store the Omega-3 Algae Oil (Lemon) in a cool, dark place; once opened, keep it in the refrigerator and use it promptly.

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60 capsules €59.90

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rubyni® Omega-3 Algae Oil with Lemon, from a Natural Source

For our rubyni Omega-3 Algae Oil with Lemon, we use purely plant-based raw materials, including the microalgae Schizochytrium sp. It naturally contains the long-chain, polyunsaturated omega-3 fatty acids EPA and DHA and can be cultivated in a resource-efficient manner. The subtle citrus note gives the algae oil a pleasantly fresh taste.

Omega-3 fatty acids play a role in various processes in your body. EPA and DHA contribute to normal heart function. DHA also supports normal brain function and normal vision.1,2

  • Algae oil from microalgae (Schizochytrium sp.) grown in aquaculture—without using marine fish stocks
  • One teaspoon (5 g) provides you with essential omega-3 fatty acids: 1,155 mg of DHA (docosahexaenoic acid) and 578 mg of EPA (eicosapentaenoic acid)
  • With a subtle hint of lemon
  • Vegan, lactose-free, gluten-free, andiodine-free³

1 The positive effect is achieved with a daily intake of 250 mg EPA and DHA.
2 The positive effect is achieved with a daily intake of 250 mg DHA.
3 The algae come from aquacultures without seawater, which is why they do not contain iodine.

A test tube with golden yellow oil stands on a wooden surface, with halved lemons in the background. A magnifying glass enlarges the liquid and shows shiny droplets of oil floating in it, symbolizing the fatty acids it contains. Symbolic image, AI generated.

What exactly are omega-3 fatty acids?

The term “omega-3 fatty acids” is a collective term that refers to specific polyunsaturated fatty acids. Among the most important omega-3 fatty acids are the two long-chain fatty acids docosahexaenoic acid (DHA) and eicosapentaenoic acid (EPA).3

Your body can produce them only in very small amounts. To ensure an adequate supply, it therefore relies on obtaining omega-3 fatty acids from your diet.4 Traditionally, cold-water fish such as salmon, herring, and mackerel are considered good sources of animal protein.5 Fish oil capsules are typically made from parts of edible fish, from which the oil is extracted and, in some cases, further concentrated.
However, there is also a plant-based alternative: algae oil. The microalgae Schizochytrium sp.. It naturally contains high levels of DHA and, depending on the algae strain, EPA as well. It is therefore an excellent source of these important fatty acids—especially for people who follow a vegetarian or vegan diet, or who simply don’t like fish (or its taste).

How much omega-3 fatty acids does your body need?

The German Nutrition Society (DGE) recommends—as part of a balanced diet—one to two servings of fish per week, including 70 g of fatty ocean fish.6,7 This is equivalent to approximately 300 to 600 mg of EPA and DHA per day. However, most people eat fish less frequently or not at all.

According to the DGE, based on current data, 250 mg of EPA and DHA per day is sufficient for healthy adults. The organization also recommends that pregnant and breastfeeding women consume an additional average of at least 200 mg of docosahexaenoic acid per day.7,8

In addition, individual factors such as diet or lifestyle can influence daily intake of omega-3 fatty acids. The European Food Safety Authority (EFSA) considers daily intakes of up to 5 g of EPA and DHA (combined) or 1.8 g of EPA (alone) to be safe for adults.9
Based on this, the following guideline applies: The total daily intake of 5 g of EPA and DHA should not be exceeded.

Close-up of a gold-colored scale with filigree chains in front of a calm blue background. One of the scales is in focus, while the second appears out of focus in the background. The motif symbolizes equilibrium and balance.
A laboratory photo shows a person wearing blue disposable gloves using a pipette to dispense a red liquid into a transparent test plate. In the other hand, the person is holding a test tube containing a red sample. The image symbolizes scientific analysis and quality control in the laboratory.

The Omega-3 Index as a Measure

Would you like to know how well you’re getting these valuable fatty acids? If so, you can have your individual omega-3 index checked by a doctor or naturopath. This laboratory value is considered a long-term biomarker and measures the proportion of the two omega-3 fatty acids, EPA and DHA, in the membranes of red blood cells. In the scientific literature, values between 8 and 11 percent are often discussed as a possible target range.10

Omega-3 or omega-6? It all depends on the balance!

In addition to omega-3 fatty acids, there are also omega-6 fatty acids. They are found in various foods, such as vegetable oils and animal fats. The ratio of omega-6 to omega-3 fatty acids is frequently discussed in the scientific literature. Various guideline values are described, including ratios of 5:1 or lower. However, Western-style diets often provide many times more omega-6 fatty acids and a smaller proportion of omega-3 fatty acids. 11

High-Oleic Sunflower Oil: Unique Properties, Exceptional Quality

High-oleic sunflower oil with a high oleic acid content—a high-quality alternative with a fatty acid profile comparable to that of olive oil.
Good to know: High-oleic sunflowers are produced through traditional plant breeding and natural selection—not through genetic engineering.

Fatty Acid Profile Overview

Property
High-Oleic Sunflower Oil

Olive Oil (extra virgin)
Regular sunflower oil
Omega-6 (linoleic acid, C18:2)
5–10%
2.5–21%
57–61%
Omega-9 (oleic acid, C18:1)
> 80%
55–85%
26–30%
Special Feature
High omega-9 content
High omega-9 content
High omega-6 content

Rubyni Omega-3 Algae Oil (Lemon) has a low omega-6 content of 4.6%, promoting a balanced omega-3 fatty acid profile (GBA Test Report 26030729 dated July 1, 2026 —original shown above in the product image slideshow). 21,22,23

Comparison of the fatty acid profiles of high-oleic sunflower oil, extra virgin olive oil, and regular sunflower oil, including data on omega-6 and omega-9 content.
Product image "rubyni® Omega 3 algae oil lemon DHA + EPA": Brown glass bottle with black screw cap and black label against a light background. The label states the product name, "from natural source", "food supplement" and the words "vegan".

rubyni® Omega-3 Algae Oil with Lemon at a Glance

rubyni Omega-3 Algae Oil Lemon is a dietary supplement that contains omega-3 fatty acids (DHA + EPA) from a purely plant-based source (algae). It is a blend of various oils:

  • The largest component is high-quality algae oil, which naturally contains the omega-3 fatty acids DHA and EPA. It is extracted from the microalgae Schizochytrium sp., which can be cultivated in a resource-efficient manner without relying on fish stocks.
  • To protect the sensitive omega-3 fatty acids and improve the flow properties of the algae oil, so-called high-oleic sunflower oil is added to it. It contains fewer omega-6 fatty acids than conventional sunflower oil but, instead, has a high proportion of omega-9 fatty acids (= monounsaturated fatty acids), primarily oleic acid.
  • MCT oil , derived from coconut oil, complements the formula and is characterized by its neutral flavor.
  • Lemon oil adds a fruity citrus note.

The TOTOX Value—An Indicator of the Freshness of Omega-3 Oils

Omega-3 oils are sensitive to oxygen and can oxidize over time. The so-called TOTOX value indicates how far this oxidation process has already progressed. The TOTOX value (Total Oxidation Value) is a quality parameter used to assess the degree of oxidation in an oil. As a general rule, the lower the TOTOX value, the fresher and less oxidized the oil is.

Our rubyni Quality Standards

Purity and freshness are our top priorities in the production of our rubyni Omega-3 Algae Oil with Lemon. The algae oil is processed in small batches under consistently refrigerated conditions. Each batch of algae oil used is tested via TOTOX analysis and achieves a particularly low oxidation level, with a value of ~3.

 

Quality Comparison TOTOX Value Classification
Vegan algae oil used in rubyni ~ 3 Each batch is tested using TOTOX analysis.
The very low value indicates a particularly low degree of oxidation.
Fish oils approx. 5–10 Published manufacturer analyses and quality reports often show values in this range for fish oils.*
GOED Guideline Value for Refined Omega-3 Oils ≤ 26 Internationally recognized upper limit for refined omega-3 oils.**

*In addition to gentle processing, stable storage conditions are also crucial: Analyses of omega-3 fish oil capsules show that the TOTOX value can increase during storage and, in some of the products tested, was well above the recommended guidelines.

Source: Eva Kuennemann and Disha Trivedi. Quality Assurance of Omega-3 Fatty Acids in Fish Oil Capsules. Am J Biomed Sci & Res. 2025 26(4) AJBSR.MS.ID.003457, DOI: 10.34297/AJBSR.2025.26.003457

**GOED (Global Organization for EPA and DHA Omega-3s). GOED Voluntary Monograph – Quality Standard for Omega-3 Oils.

Infographic comparing the TOTOX values of omega-3 oils: The vegan algae oil used by rubyni has a TOTOX value of about 3, while fish oils often range from about 5 to 10, and the GOED guideline for refined omega-3 oils is a maximum of 26. A low TOTOX value indicates a low degree of oxidation and thus a particularly fresh oil.
A person holds a red heart symbol carefully in both hands. The motif symbolizes health, care and heart awareness.

Good to know:

Omega-3 Fatty Acids for Various Bodily Functions

Omega-3 fatty acids are, on the one hand, a component of all cell membranes in the body and, on the other hand, serve as precursors for important signaling molecules. They play a role in regulating various functions in the body.1

Omega-3 Fatty Acids and the Heart

EPA and DHA contribute to normal heart function. The beneficial effect is achieved with a daily intake of 250 mg of EPA and DHA.2

Omega-3 Fatty Acids and the Brain

Your brain performs countless tasks every day. DHA helps maintain normal brain function. The beneficial effect is achieved with a daily intake of 250 mg of DHA. Scientific reviews examine the role that omega-3 fatty acids may play in brain function.13,14

Fatty acids have been the subject of numerous research studies in various age groups.15,16

Omega-3 Fatty Acids and Vision

DHA helps to maintain your normal vision because omega-3 fatty acids are a natural component of the retina. Numerous scientific studies have investigated the relationship between DHA levels and vision.17,18

Why are omega-3 fatty acids so important during pregnancy?

Pregnant and breastfeeding women are recommended to consume at least 200 mg of DHA per day—in addition to the recommended daily intake of omega-3 fatty acids for adults, which is 250 mg of DHA and EPA. This is because the mother provides her child with these essential fatty acids. Thus, the mother’s intake of DHA contributes to the normal development of the eyes in the fetus and in the breastfed infant. Similarly, the mother’s intake of DHA contributes to the normal development of the brain in the fetus and in the breastfed infant.

The developing brain accumulates large amounts of DHA—both in the fetus and in children during the first two years of life.17,18,19

An expectant couple relaxes together on a sofa. The pregnant woman lies comfortably leaning against the sofa while the man lovingly forms a heart with his hands over her baby bump. The scene conveys closeness, anticipation and a sense of family security.
A young mother sits relaxed on a sofa and breastfeeds her baby. She gazes lovingly down at her child, who is wrapped in a light-colored blanket. The bright, calm surroundings emphasize the intimate and caring atmosphere.

What role do omega-3 fatty acids play in the body? (Health Claims)

Long-chain unsaturated fatty acids play a role in various bodily functions:

Eicosapentaenoic acid (EPA) and DHA contribute to normal heart function. The beneficial effect is achieved with a daily intake of 250 mg of EPA and DHA.2

Docosahexaenoic acid (DHA) helps maintain normal brain function and normal vision. The beneficial effect is achieved with a daily intake of 250 mg of DHA.2

DHA and EPA for Pregnant and Breastfeeding Women: The mother’s intake of DHA contributes to the normal development of the eyes in the fetus and in breastfed infants. This beneficial effect occurs when 200 milligrams of DHA are consumed daily in addition to the recommended daily intake of omega-3 fatty acids for adults (250 mg of DHA and EPA).20

DHA for Pregnant and Breastfeeding Women: A mother’s intake of DHA contributes to the normal brain development of the fetus and the breastfed infant. This beneficial effect occurs when 200 mg of DHA is consumed daily in addition to the recommended daily intake of omega-3 fatty acids for adults (250 mg of DHA and EPA).20

What makesrubyni® Omega-3 Algae Oil (Lemon) so special?

Rubyni Omega-3 Algae Oil Lemon is an algae oil derived from the microalga Schizochytrium sp., which is rich in the omega-3 fatty acids DHA (docosahexaenoic acid) and EPA (eicosapentaenoic acid). The algae oil is supplemented with high-quality high-oleic sunflower oil that has a reduced content of omega-6 fatty acids. This helps maintain the stability of the algae oil and protect the sensitive omega-3 fatty acids from oxidation. The subtle citrus note gives the oil a pleasant taste.

How much rubyni Omega 3 algae oil lemon should I take daily?

The recommended daily intake for healthy adults is one teaspoon (5 g) of rubyni Omega-3 Algae Oil Lemon—preferably with a meal. This provides you with 1,155 mg of DHA (docosahexaenoic acid) and 578 mg of EPA (eicosapentaenoic acid).

Is rubyni Omega 3 algae oil lemon vegan and iodine-free?

Yes, rubyni Omega-3 Algae Oil Lemon is made from 100% vegan ingredients, as all the oils it contains are of plant origin: The omega-3 fatty acids DHA and EPA are derived from the microalgae Schizochytrium sp. The algae oil is combined with high-oleic sunflower oil, MCT oil from coconut oil, as well as wheat germ oil and lemon oil. Since the algae comes from aquaculture systems that do not use seawater, our algae oil contains no iodine.

Omega-3 & Omega-6 Fatty Acids: Why Does the Ratio Matter?

The ratio of omega-6 to omega-3 fatty acids is also frequently discussed in the scientific literature. Omega-6 fatty acids are found, for example, in vegetable oils and animal fats. Various guideline values are described, including ratios of 5:1 or lower. However, Western-style diets often provide many times more omega-6 fatty acids and a smaller proportion of omega-3 fatty acids.

What roles do omega-3 fatty acids play in the body?

The omega-3 fatty acids DHA (docosahexaenoic acid) and EPA (eicosapentaenoic acid) contribute to normal heart function. This beneficial effect is achieved with a daily intake of 250 mg of EPA and DHA. In addition, DHA contributes to the maintenance of normal brain function and normal vision. This beneficial effect is achieved with a daily intake of 250 mg of DHA.

 

References:

1 DocCheckFlexikon. Omega-3 fatty acids. Updated November 24, 2023. https://flexikon.doccheck.com/de/Omega-3-Fetts%C3%A4ure, accessed February 12, 2026

2 European Union. Euro-Lex. Consolidated text: Commission Regulation (EU) No 432/2012 of 16 May 2012 establishing a list of permitted health claims made on foods, other than those referring to the reduction of disease risk and to children’s development and health (Text with EEA relevance). Status 20.08.2025. https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A02012R0432-20250820, last accessed on 12.02.2026

3 Austrian Public Health Portal. Omega-3 fatty acids. https://www.gesundheit.gv.at/lexikon/O/lexikon-omega-drei-fettsaeuren.html, last accessed on 12.02.2026

4 Norddeutscher Rundfunk (NDR). Essential Omega-3 Fatty Acids: The Right Dosage Is Crucial. As of October 8, 2025. https://www.ndr.de/ratgeber/gesundheit/Lebenswichtige-Omega-3-Fettsaeuren-Richtige-Dosierung-entscheidend,fettsaeuren100.html, last accessed on February 12, 2026

5 Fisch-Informationszentrum e.V. (FIZ). Omega-3 Fatty Acids: The Fat That Keeps You Healthy.
https://www.fischinfo.de/index.php/verbraucher/ernaehrung-gesundheit/103-gesund-und-fit-mit-fisch/80-omega-3-das-fett-das-fit-macht, last accessed on February 12, 2026

6 German Nutrition Society (DGE). Fish every week. https://www.dge.de/gesunde-ernaehrung/gut-essen-und-trinken/dge-empfehlungen/fisch/, last accessed on 12.02.2026

7 German Nutrition Society (DGE). Serve fish regularly! https://www.dge.de/presse/meldungen/2011-2018/less-meat-on-your-plate-protects-the-climate/dge-recommends-paying-attention-to-fat-content-and-quality/serve-fish-regularly/, last accessed on February 12, 2026

8 German Nutrition Society (DGE). Fat, Essential Fatty Acids. https://www.dge.de/wissenschaft/referenzwerte/fett-essenzielle-fettsaeuren/, last accessed on February 12, 2026

9 EFSA Panel on Dietetic Products, Nutrition, and Allergies (NDA); Scientific Opinion on the Tolerable Upper Intake Level of eicosapentaenoic acid (EPA), docosahexaenoic acid (DHA), and docosapentaenoic acid (DPA). EFSA Journal 2012; 10(7):2815. [48 pp.].https://efsa.onlinelibrary.wiley.com/doi/10.2903/j.efsa.2012.2815

10 Burgerstein Foundation. The Omega-3 Index—a laboratory parameter with significant preventive value. As of May 30, 2025. https://www.burgerstein-foundation.ch/de-DE/fachbereich/aktuelles-aus-wissenschaft-praxis/der-omega-3-index-ein-laborparameter-mit-hoher-praventiver-bedeutung, last accessed February 12, 2026

11 Apotheken Umschau. Why Omega-3 Fatty Acids Are So Important for Health. June 11, 2025. https://www.apotheken-umschau.de/gesund-bleiben/ernaehrung/omega-3-fettsaeure-als-multitalent-1326149.html, last accessed on February 12, 2026

12 McBurney, Michael I et al. Using an erythrocyte fatty acid fingerprint to predict risk of all-cause mortality: the Framingham Offspring Cohort. The American Journal of Clinical Nutrition vol. 114, no. 4 (2021): 1447–1454. https://www.sciencedirect.com/science/article/pii/S0002916522004737

13 Külzow N et al. Impact of Omega-3 Fatty Acid Supplementation on Memory Functions in Healthy Older Adults. J Alzheimers Dis. 2016; 51 (3): 713-25. https://journals.sagepub.com/doi/10.3233/JAD-150886

14 Dighriri IM et al. Effects of Omega-3 Polyunsaturated Fatty Acids on Brain Functions: A Systematic Review. Cureus. 2022 Oct 9; 14 (10): e30091. https://pmc.ncbi.nlm.nih.gov/articles/PMC9641984/

15 Borasio, F., et al. “Associations between Dietary Intake, Blood Levels of Omega-3 and Omega-6 Fatty Acids, and Reading Abilities in Children.” https://www.mdpi.com/2218-273X/13/2/368

16 Yasseen DG et al. Polyunsaturated fatty acid supplementation can improve specific language impairment in preschool children: a pilot study. https://link.springer.com/article/10.1186/s41983-020-0158-8

17 Deutsche Apotheker Zeitung. DHA During Pregnancy—What Is It For and How Much? As of January 4, 2023. https://www.deutsche-apotheker-zeitung.de/news/artikel/2023/01/04/dha-in-der-schwangerschaft-wofuer-und-wieviel, last accessed on February 12, 2026

18 Van Dael, Peter. “Role of n-3 long-chain polyunsaturated fatty acids in human nutrition and health: review of recent studies and recommendations.” *Nutrition Research and Practice*, vol. 15, no. 2 (2021): 137–159. https://pmc.ncbi.nlm.nih.gov/articles/PMC8007408/

19 Commission Regulation (EU) No. 440/2011 of May 6, 2011, on the authorization or non-authorization of certain health claims made on foods regarding children’s development and health. Text of relevance to the EEA. https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=CELEX:32011R0440

20 German Food Association. Dietary Supplements Containing Omega-3 Fatty Acids. https://www.lebensmittelverband.de/de/lebensmittel/nahrungsergaenzungsmittel/nahrungsergaenzung-naehrstoffe/nem-omega-3-epa-dha, last accessed on February 12, 2025

21 Garcés , R., Martínez-Force, E., Salas, J.J., and Venegas-Calerón, M. (2009), “Current advances in sunflower oil and its applications.” *Lipid Technology*, 21: 79–82. https://doi.org/10.1002/lite.200900016

22 Nakonechna , K.; Ilko, V.; Berčíková, M.; Vietoris, V.; Panovská, Z.; Doležal, M. Nutritional, Utility, and Sensory Quality and Safety of Sunflower Oil on the Central European Market. Agriculture 2024, 14, 536. https://doi.org/10.3390/agriculture14040536

23 International Olive Council. (2025). Trade standard for olive oils and olive-pomace oils (COI/T.15/NC No. 3/Rev. 21/2025). https://www.internationaloliveoil.org/wp-content/uploads/2025/07/TRADE-STANDARD-REV-21_EN.pdf

Convinced by rubyni®

EXPERIENCES THAT BUILD TRUST

Tobias Angerer

Tobias Angerer

Cross-country skier

As a former professional athlete and health-conscious person, my physical performance and well-being are extremely important to me. That's why I take rubyni® with elderberries - it's now part of my daily routine. I am convinced of the positive effects of elderberries on my immune system, my energy levels and my fitness, especially during regeneration after periods of exertion.

Andrea Sokol

Andrea Sokol

Phytotherapist | Nutrition and health consultant

I work as a nutrition and health consultant and am a trained phytotherapist. Transparency, sustainability and quality are very important to me. And I have to say that rubyni® has completely won me over as a brand. The capsules contain only extremely high-quality and natural ingredients whose effectiveness has been proven by studies and which provide the body with important nutrients. I have published several videos about my personal rubyni® journey on my YouTube channel Ohlala & Solala. There I tell you even more about what makes this dietary supplement so special from my point of view.

Hanna Kebinger

Hanna Kebinger

Biathlete

As a biathlete, I have to be fit and able to perform at the drop of a hat. I had big problems with that in the past. My body was repeatedly weakened and I had to put up with many setbacks. When I was looking for a solution to support my immune system in the long term, my naturopath introduced me to elderberries as a superfood, among other things. I now take rubyni® with elderberries every day. The capsules are also super handy when I'm on the World Cup circuit. Rubyni® is a valuable aid for me during stressful competition phases and my immune system is finally back on top form.

Prof. Dr. Michaela Doell

Prof. Dr. rer. nat. Michaela Döll

Expert in nutritional medicine

For more than 25 years, my focus has been on holistic, naturopathic medicine, with a particular interest in nutritional medicine and biological topics. During this time, I have studied current research findings (e.g. on orthomolecular medicine, epigenetics, nutrigenomics, phytotherapy) in depth. From the outset, I found rubyni's philosophy of using whole fruit extracts with the complete effect profile of the entire fruit matrix exciting and convincing. That is why I was happy to take on the task of developing new products that would contain rubyni but also, in the spirit of synergistic effects, other ingredients for a specific purpose.